Attribution is a critical part of understanding the success of your digital campaigns. With programmatic advertising, it's important to know how to measure and attribute conversions. In this blog, we’ll dive into the different attribution models and how DSPs help optimize your marketing efforts.

Key Points:

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  What is attribution in advertising?

  
  


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  Common attribution models: First-click, last-click, and multi-touch attribution.

  
  


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  How DSPs track and report conversions across multiple channels.

  
  


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  How attribution helps refine campaign strategies.

  
  


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  Choosing the right attribution model for your business.